How strictly do I need to adhere to your feeding guidelines for my dog?
Our feeding guidelines that are located on our packaging and website are a guide. It's important to remember that your pet's metabolism, breed, size, age and activity level may affect their overall nutritional requirements. The important thing to focus on ultimately is that your pet is within a healthy weight range. Use our feeding guide as a starting point, feed and monitor their weight and adjust their feeding amount if required.
Our feeding guide is based on the life stage and energy requirements of your dog.
The calculation uses:
Resting Energy Requirements (RER)
Body Weight (BW)
Maintenance Energy Requirements (MER)
Life Stage Factor
Calculation:
RER= BW(kg)0.75 x 70
MER= RER x life stage factor
Refer to link for example calculation and life stage factors:
Many people wish to include a serve of meaty bones for dental health and treats for rewards and / or training - these also need to be considered as part of the daily energy from food being provided to your pet.